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Randy Goering
Director of Sales
Randy has
been coming to work at 1200 Baker Street in Great
Bend since 1974. He's seen many changes during that
time, including the acquisition of KVGB-AM & FM and KHOK-FM
by Eagle Communications of Hays, as well as the birth of
KBGL-FM in April of 2001. Randy is General Sales
Manager for Eagle and has resumed the Director of Sales
position for The Beagle. Randy is a long-time Great
Bend resident and has been actively involved in the
Great Bend Chamber of Commerce, 1st Christian Church
and past President of the Great Bend Optimist Club. In
addition to his other duties, Randy was the voice of
Great Bend Panther play-by-play broadcasts from 1988
through 2006. Randy and his wife Annette have two
daughters.
As a sales and marketing professional, Randy's primary
focus is on the success of each business he works with.
With the overall population living longer, and with Baby
Boomers making up the single largest consumer group in
America, Randy strongly believes that The Beagle should
be a part of every marketing solution. Give Randy a
call at (620) 792-3647 or email him at
randy.goering@eagleradio.net
Phil Grossardt
Station Manager
Phil's start in broadcasting
began at Barton County Community College in 1973. In 1974, he
worked part-time at KCKT-TV (now KSNC-TV) in Great Bend. From there he
went to Kansas State University where he was program director
for student-operated KSDB-FM. Grossardt received the department's
Outstanding Broadcaster Award in 1977, the same year he graduated with a
BS degree in Radio/Television. His next stops were KSAL
(1978) in Salina and KHOK
(1979) in Hoisington. Grossardt entered public education for 19 years,
during which time he earned a Master's Degree from Wichita State
University in 1987.
As Station Manager for KBGL, Phil writes and produces all announcements
for the "Beagle Blackboard", and coordinates
all oldies programming through the Jones Radio Network. In
2002 and 2005, he received first place in the KAB's Medium Market
DJ-Personality Aircheck category for airwork on station KHOK-FM.
In 2007 Phil became the 16th recipient of the coveted
Kansas Association of Broadcaster's Sonny Slater Award for exemplary
service to his station, community and listening audience.
In
addition to his station management duties,
Phil also works as a part time Account Executive and coordinates Beagle
sales opportunities with director of sales, Randy Goering.
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Advertise on The Beagle
"Radio Gets Results" You've probably heard
that one before and hopefully in these
pages we can prove that to
you--the potential advertiser. Whether you're a small business
owner or a large agency, we appreciate your consideration and aim to
provide you with
the answers you need to make your decisions. So
let's start out with Why Advertise?
Why Radio? and Why KBGL?
Why Advertise?
- Advertising creates store traffic
- Advertising attracts new customers
- Advertising boosts and maintains
morale
- Advertising is an investment in
success
- Advertising encourages repeat
business
- Advertising generates continuous
business
- Advertising keeps your business
top-of-mind
- Advertising keeps you in the
competitive race
- Advertising gives your business a
successful image
Why Radio?
- Radio's mobility and
intrusiveness allow you to establish a special relationship with
consumers
- Radio's audience remains
strong, while time with other media declines
- Radio can cost-effectively get
through daily media bombardment
- Radio's powerful and
profitable on-location remote broadcasts
- Radio's unique formats allow
you to target your best prospects
- Radio reaches prospects
closest to the point of purchase
- Radio can bridge the gaps left
by other media options
- Radio promotes unique
specialized on-air promotions
- Radio is king for establishing
top-of-mind awareness
- Radio can influence new
markets and prospects
- Radio can complement other
advertising platforms
- Radio can reach on-the-go
consumers
Why KBGL?
- Award-winning Nationally Recognized
on-air personalities
- Outstanding and Experienced Sales
Professionals and Management
- Quality programming in Music, News,
Weather, and Sports
- The Oldies format rates a 117% share
in the north central US
- Reaches the listeners with the
highest disposable income,
controlling 77% of the nation's net worth
- Different mindset than parents
regarding saving vs. spending.
- 77% own their own home
- 93% have finished high school,
29% have completed college or more
- 32% have a household income of
$100,000 or more
- 17% are in professional or
managerial occupations
- Listening area covers 9 counties in
central Kansas, including
both Great Bend and Hays areas
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